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Cardiff University Business Intelligence Team

Cardiff University: some of the business intelligence team, including Chris Kelly (fourth from left) and Donna Kelly (sixth from left)

About Us

Redwing was founded in 2010 to continue the delivery of business intelligence programmes to organisations throughout England and Wales. The two principal have amassed a total of sixty years experience in the business, and most recently, twenty years apiece in business intelligence. 

We're seasoned professionals, able to work in a wide variety of environments, either as individual consultants, or as a total solution development team.  We have a long and proven track record, with many, many references.


We created Evolutionary Development Methodology®, which is the latest evolution of EDM.  It was originally developed in Canada in the 1980s.  It has been through several iterations, culminating in the latest version, EDM®


EDM® has been developed specifically for business intellligence.   Is is based on these principles:

  • Evolutionary.  Each chunk of business value provided to the business – each Release – builds upon previous work.  Each outer spiral iteration adds new business value to the business. 
  • Incremental.  In all respects, EDM development work is step-by-step.
  • Collaborative.  The work is driven by business needs and information consumer requirements, with the business users playing vital parts in the development process.
  • Iterative.  Each inner spiral iteration adds value to the work being delivered.

We have a dedicated website for Evolutionary Development Methodology®

Some of our clients